Foursquare's competitive edge

One of the biggest things I noticed when I joined Foursquare has become even more pronounced: Foursquare is competitive.

When I joined Foursquare, the "Mayor" system, where a member is rewarded with the status of Mayor for being the person to check in the most at a particular venue, was the most obvious way the site encouraged competition, but since I've been there, the site has taken it up a notch.

The point system, implemented about a month ago, gives users points for their check-ins. As far as I can tell, one only gets points for the sake of getting points. The site also awards "badges" for checking in at certain types of venues, for example, but there has not yet been any indication that members will be receiving badges based on their points. So why do we get points?

Well...members are now encouraged to keep going -- check in everywhere you can! Check in at places you've never been and get more points! Check in somewhere your friends have never been and get extra points! Check in somewhere at least three times a week and get extra points!

Every time you get points for a check in, Foursquare reminds you how many points you got, tells you if you passed any friends in total points for the week, and encourages you to pass the friend you're closest to catching. All of this seems to really just be competition for the sake of competition.

My guess is that this must be Foursquare's way of trying to get its members to check in at every venue they visit. Some people, as I've mentioned in class, only check in to certain places that will create a "cool" Foursquare persona. Perhaps the site is using its new point system as a way to boost its stats, so to speak. If people are checking in more often, as my friends have been since the change, Foursquare will be able to boast about the amounts of check-ins that are taking place on the site.

Have any of you seen your sites using competition in this way?